About
Strategic Support from Startup to Scale
We guide entrepreneurs through every phase — from formation to full-scale growth — with smart solutions and personalized support.
Empowering Entrepreneurs with Purpose-Built Solutions
We’re driven by transparency, strategy, and impact — delivering real value through tailored support at every stage of your business journey.
Experienced Professionals Committed to Your Success
Meet our Executive Team
Brian Griffoul, MPA
Founder / Chief Strategist
Brian is a seasoned business strategist with over 20 years of experience leading high-growth teams across marketing, sales, operations, and client services. From building startups to scaling multi-channel campaigns, Brian has consistently delivered results through data-driven decision making, team mentorship, and cross-functional leadership.
As Director of Sales and Support at Bridge Metaverse, he led B2B growth initiatives, client onboarding, and support operations, while collaborating across product, finance, and analytics. He previously founded and scaled Morning Light Media Group to six-figure monthly revenue, and held key leadership roles at agencies and tech firms. Brian’s strengths lie in simplifying complex challenges, aligning teams, and turning ideas into actionable, scalable strategies that stick.
Danielle Urban
Chief Marketing Officer
Danielle is a seasoned Sales & Operations Specialist with over 15 years of experience driving results across client management, talent acquisition, lead generation, and call center operations. A strategic thinker and natural leader, she has consistently delivered performance growth through process optimization, high-impact hiring, and relationship-focused customer engagement.
Danielle’s diverse background spans industries including marketing, healthcare, and telecommunications, with proven success in team building, coaching, and operational execution. She brings a hands-on, people-first approach that blends empathy with accountability — ensuring both clients and teams succeed. Her reputation for reliability, integrity, and results makes her a trusted asset to every organization she supports.
Sarah Peterson
Chief Operating Officer
Sarah is a dynamic operations and strategy leader with over a decade of experience guiding teams through every stage of growth — from startup launches to scaling national campaigns. With deep expertise in sales operations, client services, lead generation, talent acquisition, and process optimization, she brings both big-picture vision and detail-driven execution.
Sarah has led cross-functional teams in marketing, finance, and support, built high-performing sales organizations, and developed onboarding and retention systems that drive long-term results. Known for her hands-on leadership, data-informed strategies, and commitment to people-first growth, Sarah thrives at the intersection of performance and purpose. Her collaborative, solutions-oriented mindset makes her the engine behind our operational excellence.
Our Services
Our expert team offers tailored consulting services to help businesses thrive and achieve their objectives.
Why Partner with the AdVal Media Group?
We deliver customized strategies designed to grow your brand, streamline your operations, and generate measurable impact—no fluff, just results.
What You Can Expect with the AdVal Media Group
All-in-One Business Solutions Offered
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